If you have been to my blog before, you must know how much I. Love. Lipsticks!

So I was ecstatic when Rimmel London Canada’s PR peeps sent me the new The Only 1 Matte line – available in Canada this spring! I’ve already seen them at my local drugstores – retailing for $8.99 or so. (WHAT A DEAL! But wait, I don’t want to get ahead of myself)

They sent me 10 shades ranging from nudes to a dark 90’s brown. There’s also a vibrant purple and so many pinks and neutrals in between.

Watch me try on all 10 shades in my newest YouTube vid – it’s less than 2 minutes! 

Now, as for the formula – these claim to last all day and keep your lips moisturized. You have to know I wear A LOT of lipstick – matte lipsticks, especially, so I think I’m more than qualified to really take these out for a spin.

 

Long-lasting? Yes, but not “all day”. I did eat a sandwich and it stayed on, so I was pretty impressed with that! I had to reapply once about 6 hours after my initial application. That’s actually incredible for a drugstore lipstick – even the MAC Matte lipsticks don’t last me that long.

 

Moisturized Lips? Let’s get one thing clear – all matte lipsticks will be somewhat drying. (I always compensate for this by making sure I put a moisturizing lip balm under my lipsticks, exfoliate and drink plenty of water.) That said, the colour payoff is insane! 

 

Packaging? They come in the plastic red tubes with a little indicator at the bottom for the shade, which I find to be helpful. Surprisingly, they actually match the lip colour. They are similar to all other Rimmel lipsticks, except they’re red. The packaging overall is okay, nothing special for a drugstore brand.

 

Smell? They have a sweet, almost bubble-gum vanilla smell. I thought it was too overpowering at first, but after awhile I got used to it. 

 

Overall, I do recommend this line. The formula is a bit drying, typical with matte lipsticks. But it felt comfortable and I am obsessed with the colour pay-off and colour selection is right up my alley. With a price tag at $8.99, I definitely think these are worth a try!

Let me know if you enjoyed this format of review and which colour you think you would reach for, in the comments!

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