Hi, welcome to my press page!
From corporate boardrooms to red carpets, and major trade stages, I’ve spent the last two decades navigating the ever-changing digital landscape both behind the scenes and in front of the camera.
Have fun exploring my featured appearances and major brand partnership moments.
Trusted by:
Broadcast & Editorial Features
📺 CBS News/CBS Mornings
Article: Mom and Daughter Host Viral Toy Review Series on YouTube
Quoted as Head of Social Media at Spin Master on navigating the creator economy, managing high-ROI YouTube brand integrations, and driving sales lifts through strategic influencer partnerships.
📰 FASHION Magazine
Selected as a official panelist for FASHION Magazine’s Beauty Panel, creating custom makeup looks and sharing expert product reviews featured across their digital publication. Featured contributions:
- Date makeup: 12 ways to get a bombshell beauty look for summer
- The Best Makeup Hacks, According to Our Beauty Panel
- 6 Investment Beauty Products That Are Worth the Splurge
- How to wear red eyeshadow: 9 Beauty Panel tips for mastering this dramatic fall makeup trend
- Job interview makeup and hair: 12 Beauty Panel tips for looking pretty and professional
High Profile Brand Partnerships as an OG Creator
Covergirl x Katy Perry PRISM Tour
Objective: Cross-functional engagement across Covergirl and Katy Perry’s audiences as part of their brand partnership
How I delivered: Real-time social media coverage during the PRISM world tour, including backstage access, 1-on-1 meet and greet with Katy Perry, and campaign integration.
Magnum Ice Cream Launch
Objective: Increased awareness of the new magnum ice-cream pop-up store in Toronto
How I delivered: Event attendance and product launch coverage alongside special guest Joe Manganiello. Consistently posted and engaged on social media after the event.
Microsoft Xbox One Tiff Party
Objective: Generate buzz around the new Xbox One during media-heavy TIFF season
How I delivered: On-site press event coverage and early hands-on review at Microsoft’s official TIFF launch party.
Chevrolet Sponsored Travel Campaign
Objective: Generate buzz around Chevrolet’s new “clean diesel” engines
How I delivered: Real-time social media coverage during a road trip from Montreal to Quebec City. I produced travel, food and automotive content throughout the 3-day trip.
“Roses By… 20 Bloggers for a Rose” Luminato Festival Exhibit with Lancome
Objective: Generate buzz around “Roses By… 20 Photographers for a Rose,” a live exhibit launched by Lancôme during Luminato Festival. The rose is n iconic symbol for the Lancome brand.
How I delivered: I was one of 20 bloggers featured in this gallery exhibit. I created content about the event and attended the opening.
Keurig x Folgers Free Coffee Activation
Objective: Increased awareness of the new Keurig and Folgers k-cups!
How I delivered: Attended 2x In-person community meet-up events in Toronto, invited my followers, published blog content and ran a product giveaway